Senior Marketing Campaign Manager

Who we are

Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across the sports betting, iGaming and free-to-play. Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

Well, what about the team?

The North American Performance Marketing Team is split into 4 core pillars – Paid/Digital Media, Activation, Affiliates and SEO.  We’re based across London, New Jersey and Toronto.

This vacancy sits within the Paid/Digital Media team, who are responsible for driving the acquisition of new Sports Bettors and Online Casino players, through the top to the bottom of the funnel. It’s an exciting time for the team, as we expand our footprint into more and more states. We are currently live in Ontario, 3 US Casino states and 7 US Sports states – set to grow further in 2024. As our Sports coverage expands and our iCasino market share increases there is a need to grow the team. We’re looking for someone to come in and manage and own a series of campaigns across Sports Betting.  

So, what will you be doing?

• Independently running online sports betting campaigns across one or more of App, Paid Social, Display and Video.
• Identifying and capitalizing on opportunities for growth across campaigns, publishers and providers.
• Formulating and executing launch plans for new states.
• Planning campaign strategy based off the sporting calendar and events such as Super Bowl and March Madness.
• Supporting strategic partnerships with sports teams and leagues.
• Striving for creative excellence throughout the funnel – ensuring we have best-class creative coverage across sports, match-ups and events.
• Working with the wider Performance Marketing team to create and execute campaign plans, allocating budgets effectively.
• Developing a sports reporting framework across all activities.
• Building strong relationships with third parties and new suppliers.
• Liaising with the Legal and Compliance teams to ensure campaigns are compliant and new partners are setup correctly.

And what are we looking for?

• Be positive and motivated individual passionate about sports and performance marketing.
• Possess knowledge of North American sports and the workings of Sports Betting.
• Demonstrate data-driven decision making and excellent analytical skills.
• Have test and learn mindset.
• Be highly focused, organised, and proactive individual.

Experience Required:

• 4+ Years of Digital and/or Performance Marketing campaigns, with hands on experience
• Experience running and optimising either:
  • Paid App (Apple Search Ads / UAC): and/or
  • Paid Social : and/or
  • Video and/or Display (Programmatic and Native)
• Experience working with agencies and third-parties would be preferable
• Working knowledge of one or more:

• Google Ads
• Meta Business Manager
• Programmatic advertising platforms
• Google Campaign Manager or similar ad server
• AppsFlyer or similar mobile measurement platform

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer

- Annual leave
- Annual bonus
- Pension plan
- Health insurance
- Company share scheme
- Volunteering days
- Home office allowance
- Wellness or Gym allowance

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.